The Agony of Da Feet


“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” Mark Twain

After 10 years of living the Mom and Pop American Dream of owning our own business, our lease is up, we are tired, and it’s time to set sail on a new adventure. Wines Of Wildwood will officially close June 30th.

On the positive side our marriage grew stronger, we made some amazing friends, and we learned there is no fire we can’t put out, no situation we can’t handle; we are now experts at thinking on our poor, tired feet. We have also earned our Ph.Ds in real life business. (Kids, ask your college business professors their work history. If it’s all in academia… run away!)

On the negative side, all those life bumps everyone experiences (loss of a loved one, cancer, broken bones, car accidents, challenges, bad decisions) are amplified if your work and your family are one and the same, and you can’t really take off work to deal with them, because your work is, well, you.

So we are ready to switch gears and take the amazing amount of business and life acumen we have gained and apply it to whatever the future has in store for us.

For those of you with a dream of owning your own business, we say do it! Don’t let anyone talk you out of it. Keep the confidence that you are smarter, harder working and just plain old better so it will work for you. Follow your passion, and for a few of you, you will succeed. Here are our hard learned tips to help you, starting with the most important:

Buy comfortable shoes. Really, you will never work longer or harder in your life.

Remember Anne Frank. If she could believe most people are really good at heart, you certainly can. Retail is hard, people can be jerks, let it go. The best retaliation to rudeness is excessive kindness. It totally confuses those who want a fight, and the high road is a very nice road, indeed.

If you are a mom and pop, your marriage will either strengthen or you will get divorced.

Don’t hire friends. You are not the exception to the rule, and it will end badly.

Work to live, don’t live to work. Don’t miss out on your kids’ games, family gatherings, or a nice sunny afternoon. Prioritize, delegate and give yourself a bit of time off to relax. It won’t greatly affect the bottom line, and it will affect your positive mental health.

Laugh… a lot.

The best part time workers are the ones that already have jobs.

Not everyone plays fair in business. Don’t worry about what others are doing, just do the best at what you are doing.

Don’t freak out. The power will go out, the computer will crash, someone will break their ankle and leg on the busiest day of the year (!), your back office will flood, people will surprise and disappoint you. Roll with it.

On the really bad days, when the stress level is enough to make you cry or scream, (or in my case, go bald, and yes, I am female) remember that you have total permission to go off on your unreasonable, pig headed boss, whether that is your spouse or yourself.

So we invite you all to Come to Wines Of Wildwood for our final “Mid Mid-Life Crisis Not Really Retirement but Changing Paths” going out of business sale now through the end of June. Amazing sales and discounts, still lots of fun to be had. We will miss you all… well, most of you!


About cherichat

No better way to get to know me than by reading my blog. It is much more the truth than you would see in person.
This entry was posted in Funny, Marriage, rude people, Shopping and tagged , , . Bookmark the permalink.

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